Yes we can! Collective action framing increases support for hard climate policies

What if climate communication could enhance support for unpopular but necessary policies? Valerie Dewaelheyns, Pieter Raymaekers, Florian Lange, Ben Somers and Trui Steen show that a collective action framing can increase public acceptance of ambitious climate adaptation policies and strengthen citizens’ belief in society’s collective power to tackle climate change.

Find out more: https://bppblog.com/2025/06/20/collective-action-framing-climate-policy-support/