New Blog Post: Nudging Tax Compliance in Pakistan: Lessons from a Large-Scale Text Message Experiment

Tax compliance remains a thorny issue for governments worldwide—especially in developing countries where informal economic activity, mistrust in government, and limited enforcement capacity create persistent gaps between potential and actual tax revenues. In this post, Ivo Vlaev asks: can a few carefully worded text messages move the needle on tax compliance in Pakistan?

Read more here: https://bppblog.com/2025/05/14/tax-nudge-text-message-pakistan/