From AC to me: Can social norms encourage personal cooling in Chinese offices?

As global temperatures rise, so does our reliance on air conditioning (AC). What if the solution to sustainable cooling is not just about better AC technology to cool the entire space, but about changing our behaviour to cooling ourselves? Maggie Yang explores how social norms can encourage office workers in China to adopt personal cooling strategies, potentially saving energy while maintaining comfort.  

Find out more: https://bppblog.com/2025/06/10/air-conditioning-personal-cooling-behaviour-norms/